Pendampingan Pembuatan Media Audio Visual Pada UMKM "Ayem Tentrem" Desa Kutasari Baturaden, Purwokerto

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in rural areas often face challenges regarding limited access to modern marketing strategies and low levels of digital literacy. This community service initiative aims to provide tangible support through direct guidance on creating audiovisual media for the "Ayem Tentrem" MSME in Kutasari Village, Baturaden, Purwokerto. The implementation method employs a participatory training model combined with intensive, hands-on guidance. The program was conducted over five consecutive days (April 22–26, 2025), involving 20 participants comprising business managers and local community members. Operationally, the training was divided into two main stages: a classroom-based theoretical session on visual composition using a projector, and a practical field demonstration session focused on outdoor product photography using smartphone cameras. The results indicate a significant improvement in the participants' digital literacy and a reduction in their apprehension toward technology. Participants have now mastered skills ranging from lighting techniques, camera angles, and depth of field to camera stabilization. Concrete outputs from the program include individual participant portfolios containing short video scripts, aesthetic product images, and social media-ready promotional content complete with business-oriented captions. These new skills offer long-term benefits for strengthening the partner's economy by fostering independence in creative content production and improving the efficiency of digital promotion budgets.