The Transformation Mandailing Community Traditions in the Context of Endogamous Marriages within a Single Clan
DOI:
https://doi.org/10.63462/xc4pr418Keywords:
Marriage between clans,, Mandailing customs, social change,, Dalihan Na Tolu, customary lawAbstract
This study analyzes the transformation of mandailing community traditions in endogamous marriages within a single clan using everettrogers’(19625)difusion of innovation theory.Cultural changes occur as traditions adapt to moderzation and shifting social values.Using a descriptive qualitative approach,data were collected through virtual interviews with parents,community leaders,and local residents.The findings show that the tranformation of endogamous marriage traditions follows Rogers five stages of innovation adoption: awareness, interest, evaluation, experimentation, and acceptance. While traditional values persist, reinterpretations emerge due to religious, social, and urban influences. This study highlights how traditions evolve while maintaining cultural identity in changing social systems.
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